Starting a mobile business may seem like a lottery to some
entrepreneurs. The Competition is too large and the users are not always
willing to pay for your product. I am suggesting 10 tips on how to turn your
mobile app business into a money machine rather than a lottery.
1.Find your opportunity
1.Find your opportunity
Do your research! The internet has a wealth of free
information about what’s popular right now. Make sure to check iTunes’ top 100
and “what’s hot” apps to see what apps people are currently buying. Remember to
choose wisely – if there hundreds of very similar apps how will yours stand
out? Find a niche or an upgoing trend.
2. Consider the work involved
2. Consider the work involved
Work smarter, not harder. You could run with an idea that
will appeal to your customers but takes a huge amount of effort to complete, or
you could put into the research to find an idea with an equally big market
that’s much easier to execute. Why invest the time and effort into something as
time consuming as a 3d racing game when you’re trespassing into the domain of
big multinational developers?
3. Check someone hasn’t already had your big idea
It’s all too easy to dream up a pet project that seems
perfect only to find out too late that it’s already been done – if you come up
with something, google it! Five minutes spent searching on the internet could
save you plenty of time and heartache later.
4. Pick a good name
A bad or awkward name will deter potential customers. Before
you settle on a name, why not ask friends and family what they think of it?
They might be able to point out problems with it you haven’t spotted.
5. Get the customer on the hook quickly
It’s paramount to give a good first impression to visitors
to your iTunes page or website. If the first impression is anything short of
perfect, especially with the name, icon or screenshots, it’s unlikely that you
will make the sale. You need to win the trust of a potential customer to turn
them into a customer.
6. Go easy on yourself
No matter how great a programmer you are, there’s no need to
exert yourself more than is necessary get the code right. More effort means
more time which devalues your labour. If you use a framework, it will help you
get a better app quicker. Efficiency is the name of the game
,
make sure you make things as easy as possible even if it feels like cheating.
,
make sure you make things as easy as possible even if it feels like cheating.
7. Keep it simple
Do your users want an app that offers every feature under
the sun but is clunky and awkward or do they want an app that does what they
want reliably with minimum fuss?
8. Have a plan
Be savvy and think ahead – make sure your expenditure on your
project matches the profits you expect. Advertising is not a dead cert to
recoup lost money as it has a good chance of turning away customers.
9. Beware apps hitting the end of their life cycle
When apps are going out of fashion they often show a slight
uptick in their sale performance. Don’t be fooled into thinking this is the
beginning of a second boom!
10.Be a nuisance
Shout from the rooftops about your app! You may not have a
marketing department on your side but tell everyone you know about the upcoming
release of your product. It may just be the little sales boost that helps it
become something big.
Article by Dmytro Bilkun
Source: Articles from
ArticlesFactory.com
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